Allstate Foundation Contributes $90,000, Launches Purple Purse Campaign
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The%20Allstate%20Foundation<%2Fa>%20and%20the%20YWCA<%2Fa>%20are%20joining%20forces%20to%20break%20the%20silence%20and%20raise%20awareness%20about%20domestic%20violence%20by%20launching%20a%20new%20campaign%20designed%20to%20spur%20conversation%20and%20make%20it%20easier%20to%20talk%20about%20the%20issue.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fallstate-foundation-contributes-90-000-launches-purple-purse-campaign%2F" target="_blank" class="email" data-post-id="11127" type="icon_link">
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These events are designed to explain the story behind the Purple Purse, share information about the issue and encourage individuals to help spread the word about the campaign. TweetUp attendees will also have the opportunity to hear from a domestic violence survivor at each event. As an additional incentive to inspire more people to get involved, The Allstate Foundation will donate $100 for each TweetUp attendee, up to $10,000 at each event, totaling a $90,000 contribution to the YWCA.
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