Allstate Foundation Contributes $90,000, Launches Purple Purse Campaign

Even though domestic violence affects one in four women in their lifetime, more than one-third of Americans have never discussed the issue with a friend or family member. Three out of five believe that it is a difficult issue to discuss.

This month, The Allstate Foundation and the YWCA are joining forces to break the silence and raise awareness about domestic violence by launching a new campaign designed to spur conversation and make it easier to talk about the issue. Based on The Allstate's Foundation long-term commitment to helping empower women economically to end domestic violence, the campaign encourages individuals to spread the story of the Purple Purse - the Foundation's new national symbol for domestic violence.