Alignment to Achievement

FS Advisor -- Nov. 15, 2006

Partnering with a corporation or other business can be a major coop for nonprofit organizations. And such for-profit entities see a real value in these partnerships.

Safeco, for example, is a Seattle-based property and casualty insurance company that considers community relations a driver of good will and also a supporter of its business objectives. As an insurance company, Safeco aligns its community relations activity in a way that builds, protects and helps neighborhoods thrive. Its funding and volunteer efforts support things like neighborhood small business development, helping homeowners prevent loss, safety and disaster preparedness, and the creation and enhancement of parks and gathering spaces.

But these partnerships rarely fall into nonprofits’ laps. Before they can take place, organizations need to make a pitch to the companies with which they want to partner. Your best bet is do your homework in advance and make a pitch that portrays the partnership in a light that’s as positive for the for-profit as it is for the nonprofit.

The following are a few fundraising tips from a corporate grant maker’s perspective:

* Research your prospects. Research before you send in a grant application. Find out what the company does, what it funds and the typical grant range. Many companies encourage potential applicants to call before applying to learn more and determine whether the project or program is a fit.

* Target your grant proposals. Having done your research, it’s time to use your knowledge. In your proposal, highlight the direct organizational ties you share with your corporate giver. Understand your corporate giver’s business objectives and explain how you’ll help meet them through a grant. If a company’s giving strategy doesn’t align with your organization’s goals, it’s better to move on and seek other opportunities rather than trying to make something fit.