Advisor_08/19/08_Quote

“[The] 57-year-old direct-marketing manager who works for a health charity [who] has been doing direct-mail fundraising for most of her career … and right now, she’s sitting in her chair asking herself, ‘Do I really have to figure out all of this Internet stuff before I retire?’ [The] 26-year-old account executive at a New York-based online agency [who] created his first Web site at 17 … and he’s sitting there saying, ‘Oh my God, this guy is going to talk about direct mail and I couldn’t care less.’ Together, these are the two most dangerous people in direct marketing today.”
— OMP President Frank O’Brien in his keynote speech, “The Six Dynamics Shaping the Future of Fundraising,” at last week’s 2008 New York Nonprofit Conference.