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“It has to be said … that age plays a huge role in successful social networking. Trust the younger people in your organization, and give them the green light to move forward. They are passionate about these sites. They know how to work them, and it’s important that you empower them and give them the resources they need.”
— Heather Mansfield, owner of Los Angeles-based Web marketing firm DIOSA Communications and keeper of the Nonprofit Organizations MySpace site, in her story, “Makin’ It on MySpace,” in the July issue of FundRaising Success.