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“There are people who live online and on their phones, and there are folks who stick to the newspaper. You need to look not only at the age of your audiences, but also where and how they live so you know the best way to reach them. Fancy marketers call this ethnographic research. Throw that into your next convo to look extra smart.”
— July 7, “Must Read: The Changing US Consumer” post by Katya Andresen on her Non-profit Marketing Blog.