“[SMS fundraising] allows people to give when and where they want. People are impulse driven when they make donations. They get emotional. You need to make it easy for them. The advantage of SMS is that they can do it from anywhere at anytime. You could be at the seaside or the top of a mountain. People don’t need to feel restricted by the set amount. Those who want to give more can send 10 SMS donations if they want to.”
— Ozgur Unluhisarcikli, resource development manager at the Educational Volunteers Foundation of Turkey, quoted last year in an interview with ShareIdeas.org.