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Dane Grams: What are GPI's fundraising strengths and weaknesses?
Cristi Hegranes: GPI's biggest fundraising strength is the quality of our product: award-winning, well-written, ethical news coverage about the developing world. Our fundraising is also helped dramatically by our social impact orientation, our multi-dimensional model for creating impact and a strong fundraising team led by Third Plateau Social Impact Strategies. Our biggest weaknesses are a lack of name recognition and a relatively small budget — though the budget has grown by more than 150 percent in the past year alone.
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Dane Grams is the director of membership for Human Rights Campaign. He has held senior positions at Amnesty International, Greenpeace USA and Care2. Reach him at dane.grams@hrc.org.Â