A Blast From the Past: Voices Carry (November 2010)

FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year.

In the November 2010 issue, fundraising copywriter and creative consultant Kimberly Seville wrote in her DM Diagnosis article, "If your letter signer has a unique 'voice,' use that to enliven your direct mail," because, after all, "Voices Carry." (And this has nothing to do with the story, but now I have this song in my head — and now so must you.)