A Blast From the Past: The Business of Fundraising (March 2007)

FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year.

In March 2007, Carsten Walter, then director of membership programs at The Heritage Foundation, explained how for-profit common sense can help an organization "sell" its cause in his article, "The Business of Fundraising."