A Blast from the Past: Gentle Persuaders (November 2003)

FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year.

In our very first cover story, I talked with Carsten Walter, then director of membership programs at the Heritage Foundation, about how a kinder, back-to-basics approach to donor relations amounted to a 30 percent increase in contributions.