A Blast From the Past: Online Fundraising Changes to Make Now (June 2010)
FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year.
1. CHANGE TO MAKE: Get online if you aren't already
It's 2010, and I hope you're online. If you're with the times, you're collecting donations on your website with a well-crafted, compelling and consistently branded donation page. You are using an e-mail campaign tool, not Outlook, to communicate with your community of supporters. You have a social-media strategy and are committing the time you need to achieve your clearly articulated, measurable goals. You continually assess how all of these efforts are performing against your targets. Your online and offline outreach is seamlessly integrated.
You need to be doing all of these things. Now. Why? You need to be focused on individual gifts (because that's the source of a whopping three-quarters of all charitable giving). And in focusing on individual givers, you need to realize that more and more of those people are donating and taking action online.
Read the rest of the article here.