A Blast From the Past: Keep Your Year-end E-mails Off the ‘Naughty’ List (December 2008)
FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year.
have a really good piece of advice for you. Send a fundraising e-mail the week between Christmas and New Year’s Eve. Dec. 30 and 31 are the biggest online days of the year, in my experience. All those generous procrastinators are just getting their acts together, so your timing is perfect if you send a last-minute reminder at year’s end.
But make it a GOOD e-mail. How do you know the difference? We have a great new e-mail partner at Network for Good called Emma, and that company’s experts have agreed to share 10 big e-mail no-nos, based on their time in the trenches with electronic communications.
So before you hit SEND on that all-important, last-minute e-mail in December, remember to AVOID these sins: