50 (More) Social Media Tactics for Nonprofits, Part 1
Following up on the 50 social media tactics for nonprofits presented last year, Chad Norman, Internet marketing manager at Blackbaud, and Melanie Mathos, Blackbaud's public relations manager, presented 50 more social media tactics for nonprofits last Friday at Blackbaud's 2010 Conference for Nonprofits held Oct. 20-22 in Washington, D.C.
The session was one of several sessions streamed live online.
Here is a quick rundown of the first 25 tactics shared Friday:
- Use Twitter widgets to display updates on your website or blog. "You can display a feed on certain pieces of content," Norman said. "It's a great way to bring content to your site. Also have a profile widget, favorites widget, list widget."
- Enhance team collaboration by scheduling and assigning tweets and monitoring. "We use CoTweet," Mathos said. "HootSuite is another. Twitter clients that let you schedule tweets and assign tweets, monitor certain topics. Great for not running over each other when you have multiple people running your Twitter account. And both are free."
- Learn what hashtags mean, and analyze them in real time. "Use a tool like What the Hashtag?!," Norman said. "It gives you all the stats on a particular hashtag. It also gives top contributors, etc. Use those people to spread your message."
- Measure how far your tweets travel. "TweetReach is a great way to do it. It identifies your top contributors and tells you how many retweets a tweet has had, activity around tweets. You can see how far it goes out to the Twittersphere," Mathos said.
- Help Web visitors tweet about your content with one click.
- Register with Twitter's Hope140 program.
- Automatically feed your blog to Twitter and Facebook.
- Identify your top contributors and influencers. "This is very important to really furthering your message," Mathos said. "Radian6, Vocus pull in activity and tell you who are active in these channels. It's about quality, tone, etc. — not just the number of followers, but engagement."
- Ask your friends and top fans to share your news.
- Share the back-channel chatter at your event. "Use Visible Tweets. Enter hashtag and it does full-screen on all the tweets happening. Run it at the event or at the office to promote what's happening," Norman said.
- Organize a chat room conversation around a hashtag.
- Create and share a daily roundup of tweets important to your cause.
- Use interactive video overlays to increase conversions.
- Use video annotation for multiple calls to action.
- Crete a photo petition in support of a campaign.
- Release your photos under a Creative Commons license.
- Claim your location at Foursquare to ensure accuracy and maximize exposure.
- Create a branded page on Foursquare to maximize your presence.
- Create a custom badge on Foursquare to encourage check-ins and repeat visits.
- Extend your mission by leaving tips at check-in spots.
- Encourage students to explore their campus with Foursquare for Universities.
- Create special offers to reward your supporters.
- Raise money and awareness with campaigns geared around check-ins.
- Make your content shareable on Facebook by adding a Like button.
- Incorporate Facebook activity into your website with a social plug-in.
Check back next week for the final 25 tactics.