5 Tips for Raising Funds Through Social Mobilization
Utilize system features
When using a social-mobilization platform, it is important not to rely solely on the system or the supporters to do all the work. This type of technology is usually equipped with a number of tracking and analytical tools that enable organizations to monitor where supporters are being recruited, the growth of supporter bases over time, actions that supporters are completing, and results of actions both online and offline — all in real time. Organizations can utilize customizable templates for newsletters that can be sent to supporters and also can see who is actually reading them. In order to effectively manage fundraising initiatives and activities, organizations must use all of the features that come with their social-mobilization platform.