Caleb Clark

The troubled economic times that our nation now faces are forcing many to curb their level of charitable donations — donations that nonprofits and cause-driven organizations rely on to survive. Typically, nonprofits rely on more traditional methods of growing support — volunteer word-of-mouth, mass mailings or telephone outreach. While effective, these methods are time-consuming and cost-prohibitive. As a result, nonprofits increasingly are deploying new technologies like social mobilization to optimize fundraising efforts. Social mobilization is an online technology that operates in much the same manner as social-networking sites like MySpace and Facebook. However, instead of acting merely as an entertainment portal for posting