5 Tips for Raising Funds Through Social Mobilization
Integrate pre-existing lists
Although social-mobilization technology will exponentially build organizations’ lists of supporters, it is important that existing contact lists are integrated into the system once a platform is installed. This is useful not only because it solves the problem of having to start a list from scratch, but it also saves lots of time by allowing organizations to quickly upload existing supporter data into the system — rather than manually re-entering information. And existing supporter lists are important because they contain individuals that already are familiar with the organization and can begin recruiting their friends and family. Because donors are more inclined to give when the request is made by a trusted friend, it is especially important for organizations to make sure they integrate pre-existing lists into their newly installed systems.