'Demographics Are Destiny'
5. Raise more revenue
Finally, and perhaps most important, is the fact that attracting diverse donors will help you raise more money! Do the math; it's clear that there are pockets of wealth in minority communities. For example, according to the Census Bureau, minorities owned 5.8 million nonfarm U.S. businesses in 2007, an increase of 45.6 percent from 2002. This compares to an increase of 13 percent in white-owned businesses during the same time period. Don't you want some of this cash?