5 Keys to Make the Most of Your Nonprofit's Online Experience
Look at your entire online presence as a whole
Integration is the key in online communications. You must have a consistent message across all online mediums so as to not confuse your donors and drive people away. The way the message is delivered will vary depending on the channel — e-mail, e-newsletter, website, social media, video, etc. — but everything must work in concert to keep your supporters engaged.