5 Keys to Make the Most of Your Nonprofit's Online Experience
“When you’re working online, you’re not necessarily speaking to your specific nonprofit community — you’re speaking to the general public. You need to approach it like that,” Brown says. “That means simple messaging. People want to get to know your organization. They don’t want to get to know every in and out of your organization.
“So don’t focus on the numbers; focus upon the people who you serve,” he continues. “And do it in a consistent fashion.”