3 Social-Media Must-Haves (and 1 Common Mistake)

No matter how trustworthy or respected your organization’s brand is, nothing gets a donor’s attention more than a referral from a friend, family member or peer. That’s why having an active, engaging social-media presence is so vital.

Donors are having conversations about your organizations and others on Facebook, Twitter, blogs and everywhere else social. They’re recommending causes they think their friends should support or would like, and warning each other of ones that forgot to thank them or misused funds (at least in their minds). Your organization must have a presence there to join these conversations and do everything in its power to make it easy for donors to share your messages and stories in social channels.