No matter the theme, at each luncheon there is a student at every table — usually one student and nine donors to a roundtable. This really hits home with attendees, who love talking with students and seeing, firsthand, how their gifts help change lives.
“Everybody’s got their favorite charity. Some people really like education, some really like the medical world, some really like Habitat for Humanity, etc. — so you need to give them a reason not to forget you and for you to be one of their favorite ones,” Pfeffer-Nohre says. “You do that by showing them how their gift changed a life — how somebody’s life is different because of something [they] did.”
In addition, high-school students come over and participate in the luncheon as well — whether it’s a performance or dressing up in costumes — driving home the importance of education to the future of the community.
The list of invitees is about 600 people, with about 300 attendees on average. And Pfeffer-Nohre and her team make it a priority to follow up with each and every one of those donors — plus the ones who do not attend.
Donors who can’t attend are contacted within 48 hours of the event with messages that they were missed and then are provided the date of the next year’s luncheon when that information is available. Pictures of the event are posted within an hour, and an e-mail goes out to attendees to check out the photos. Then they all receive thank-you letters for attending, and that’s followed by the ATCC Foundation staff personally calling everyone who was there and asking questions such as: Did you enjoy the event? How do you think we can improve it? What was your favorite part? Would you like to come back?