3 Keys to Successful Social-Media Fundraising Campaigns

Until recently, people were not used to having true, two-way conversations with their fundraisers. Social media has changed all of that. It's also made mobilizing supporters to act on organizations' behalf easier than ever.

Here, David Neff, creator, co-found and director of Lights. Camera. Help. and senior digital strategist at Ridgewood Ingenious Communication Strategies, offers three keys to social-media fundraising success.