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Joe Boland
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Direct%20Marketing%20Association%20Nonprofit%20Federation's<%2Fa>%202012%20Washington%20Nonprofit%20Conference<%2Fa>,%20five%20fundraising%20pros%20shared%20their%20secrets%20to%20implementing%20and%20running%20a%20monthly%20giving%20program%20in%20their%20session,%20"25%20Proven%20Monthly%20Giving%20Tools%20%26%20Ideas%20Packed%20in%2050%20Minutes."%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2F27-keys-monthly-giving-program-success-part-3-12-19%2F" target="_blank" class="email" data-post-id="5210" type="icon_link">
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"Find your most compelling offer — the more specific the better," Arnold said. "[For example,] '$20 can feed and school a young student for a month.' Decide which groups to test — look for those who give multiples times per year. Determine what types of transactions you will offer: monthly credit card, checks, bank debit? Plan your communication stream to keep monthly givers informed and engaged. Think about how you will receipt without overwhelming them."
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