2012 DMFA Acquisition Package of the Year: Covenant House Paint Can Appeal

"We always look at the back end and the front end for ways to improve and/or beat the package," says Lisa Wilson, president of Wilson & Associates.

While testing contiues to be underway, it's clear that even a story as old as 20 years can still bring in new donors as long as it's timeless, emotionally engaging and mission-centric.