Aaaaand … Action!

Online video is one of the best ways to tell your nonprofit's story. When done right, it can forge 
powerful connections between your organization and your supporters — but only when it stands out from the competition, in three minutes or less.

Here's why your organization should be using video now:

1. Video production now can be done by anyone with a video camera and Internet access. Brief, on-the-fly videos provide authenticity, the sense of "being there" and compelling visuals via a short 
production cycle.