Year-End Charitable Giving Bonanza Is a Myth, Numbers Say
There is an assumption in the U.S. that the best charitable giving season is October, November and December each year (year-end). The facts do not support this myth. Most believe that there are two reasons that year-end giving is good. First, they assume that donors are in the giving mood as they engage in all types of holiday gifting. The second theory is that donors are anxious to make gifts that they can deduct on their upcoming 2014 tax returns. Facts don’t support these assumptions.