Why Your Email Marketing Must Adapt to Recent Changes

Email today really isn't quite the AOL dear old Mom probably grew to know and love back in the day.

For starters, the inbox isn't the only communication grabbing your mother's attention.

Social media and the introduction of the third and fourth screens ensure that consumers are provided with digital content constantly.

Not only do consumers have less time to check email, with nearly half of emails now being read on mobile (48 percent), the inbox is physically smaller at times. That amount will increase as smart watches and similar gadgets continue to encourage on-the-go communication.