When giving back, corporate America takes a different path

A recent charitable giving report found that corporate America stepped up to the plate to give in larger numbers last year, up 8.8% after inflation from the year before.

But not every corporation is writing checks these days.

For instance, this year, in honor of its 100-year anniversary, IBM asked its employees around the world to commit to a day of service on June 15, and more than 300,000 took the call. According to the company, close to three-quarters of its global workforce volunteered in more than 5,000 projects in 120 countries.