What Nonprofits Can Learn From Consumer Reports and the Potato Chip

Consumer Reports has been helping individuals make purchasing decisions in the United States since 1936. But we don’t have the same kinds of information sources to guide our giving decisions — whether they are personal donations or something much larger from a business or institution. We have passionate requests, vibrant stories, and an increasing number of ways to give money and volunteer time, but few comprehensive sources of hard data on the issues, the solutions and the organizations working to meet the tough challenges of our time.