The Great Peer-to-Peer Fundraising Donor Debate

Will peer-to-peer donors give again? Will they become organization donors? We’ve debated this topic for years, and while jury’s still out on what to do with peer-to-peer fundraising donors, I think it’s time we started making some headway on this topic. Why now? The fundraising world continues to evolve, now more than ever with the emergence of crowdfunding. In my mind, crowdfunding is simply another, albeit new, term for fundraising.