How to Tell Inspiring Stories About Employee Giving, Engagement

Companies and nonprofits that manage employee giving and volunteering programs are quite adept at the processes and practices that keep these programs humming.

Yet they often struggle to find and tell stories that show how the generosity of employees is making a difference.

Effective storytelling is a key ingredient of your marketing and communications efforts. And at a time when you can reach employees through myriad channels—from posters on bulletin boards to postings on Facebook—storytelling is becoming more important than ever.