SXSW Update: Tips From Experts on Running a Great Crowdfunding Site

The keys to running a successful crowdfunding platform sound simple: Inspire people with great stories, make donating simple and then show what the gift has accomplished. But turning those ideas into practice requires a lot of testing and reworking.

That was one of the takeaways from a session at the South by Southwest Interactive festival with representatives from four nonprofits who have been working on their crowdfunding sites for years.