Reward Members for What They're Already Doing

If you’ve paid even the tiniest amount of attention to popular culture in the past decade, you’ve surely noticed that a lot of people really, really love comic books and superheroes. What was once perhaps looked upon as "nerdery" is now embraced as mainstream.

And so it stands to reason that comic behemoth Marvel will likely enrich its empire with its new Marvel Insider loyalty rewards program, introduced last month at San Diego Comic-Con.