Quadriga Art International Sees Resurgence in Charities Using Premium Gifts to Drive Stronger Donor Responses

Nonprofit marketing firm Quadriga Art International (QAI) says the old practice of including a premium gift in a direct-mail package is making a comeback. QAI says several organizations in Europe including UNICEF, Care International, SOS Children’s Villages and Handicap International are all seeing higher response rates from using premiums.