Quadriga Art

Quadriga Art, the direct-marketing company that has come under fire for alleged fundraising abuses, lives no more — ­at least under that name. Quadriga, along with eight affiliates, has been folded into a new company called Innovairre Communications, which is billing itself as a sophisticated, more-efficient fundraising powerhouse.

"Innovairre will service more than 500 nonprofit agencies, nonprofit and commercial clients, with nearly 4,000 employees working across five continents," a company news release says. "Until now, these resources have been spread across many different companies and brands."

Nonprofit marketing firm Quadriga Art International (QAI) says the old practice of including a premium gift in a direct-mail package is making a comeback. QAI says several organizations in Europe including UNICEF, Care International, SOS Children’s Villages and Handicap International are all seeing higher response rates from using premiums.

Quadriga Art, the nation’s leader in nonprofit mail and strategic fundraising services, is embracing the Direct Marketing Association’s Green 15 Pledge Program as an industry guide for how organizations can derive additional value from the greening of their mailing activities across a number of strategic areas in the mail marketing channel.