Online Game Draws Attention—and Money—for the Needy

Spent, an interactive online game developed by the social-service organization Urban Ministries of Durham and North Carolina ad agency McKinney, which donated its services, is an online interactive game that educates people about poverty and homelessness.

Players navigate the game by making decisions that could severely affect their health, finances,children’s well-being and work life. The goal is to show the choices a needy person must make every month. At the end of the game, people are asked to donate, volunteer or play again.