Nonprofits Lost $100 in Gifts for Every $100 Raised, Study Finds

Just how hard it is for fundraisers to keep raising as much this year as they did last year can be found in an analysis of 2011 fundraising returns.

For every $100 charities raised in 2011, $100 was lost as donors stopped giving or donated less, concludes a new report by the Association of Fundraising Professionals and the Urban Institute. What’s more, for every 100 donors that nonprofits recruited in 2011, they lost 107.