Net giving still trails pre-recession levels

Nonprofits in the U.S. did a better job in 2010 acquiring and keeping donors but continued to lose money because they still lost donors and secured gifts that were smaller than in 2009, a new report says.

So net giving in 2010 still trailed its levels from before the recession but improved significantly from 2009, says the 2011 Fundraising Effectiveness Survey Report, an initiative of the Association of Fundraising Professionals and the Center on Nonprofits and Philanthropy at the Urban Institute.