Is Your Nonprofit Content URGENT?

If creating compelling content can help you make the case for giving and hold the attention of supporters, exactly how do you come up with the best stuff for your nonprofit? Creating content for content’s sake won’t do much for your cause and may have a negative effect when done poorly. A lot goes into making and effectively distributing quality content, but ideally your nonprofit content should be URGENT: useful, relevant, genuine, edited, necessary and tested.