Into Focus: Benchmarks and Best Practices for Nonprofits and Video

See3, YouTube and Edelman have released a new report and guide for nonprofits about using video. The report, “Into Focus: Benchmarks for Video and a Guide for Creators,” is based on a survey of 500 nonprofits and interviews with experts (including me). The report describes current nonprofit use, adoption challenges and best practices.

The big takeaway: Nonprofits overwhelmingly agree that video is crucial to their communications, but many feel they do not know how to use it effectively or measure its impact — yet.