Innovative Fundraising: Iowa Arts Center Sells Naming Rights to Its Toilets

Legion Arts, an Iowa nonprofit arts organization that recently renovated its flood-damaged social hall, is selling naming rights to its new toilets, complete with decorative plaques to be placed above each facility, for $1,000 a pop. The Des Moines Register reports that while supplies last, donors can even choose their particular comfort station.

An Ames, Iowa public radio station used a similar strategy a few years ago, offering donors the opportunity to name a chicken at Living History Farms in Des Moines in return for a $35 donation.