Indiegogo Makes a Push to Court Nonprofits

Kickstarter is the reigning king of crowdfunding, but its smaller rival is working overtime to roll out products aimed at expanding its customer base.

San Francisco-based Indiegogo today unveiled a new program on its crowdfunding platform called Generosity by Indiegogo, which allows nonprofits to forego the 5 percent service fee the platform typically charges.

The program is an extension and rebranding of a program that Indiegogo launched in December called Indiegogo Life, which waived the 5 percent service fee for individuals raising money for medical crises, memorials, emergencies and other life events.

Third-party credit card processing fees still apply.