How Nonprofits Can Use Social Media to Recruit Donors and Volunteers

Engagement marketing, when done well, can become the single best source of new members, volunteers or donors for any nonprofit organization. By delivering great experiences and content to your key constituents, you can use that engagement to drive social visibility. Great content and experiences make people feel connected to an organization, and when these connections happen on places like Facebook, Twitter and LinkedIn, one-to-one conversations turn into socially visible endorsements for an association or nonprofit. So how can a nonprofit use social media to inspire donations and grow its volunteer base?