How to Adapt Your Nonprofit’s Marketing Efforts for an Increasingly Mobile World

At World Wildlife Fund, we’ve seen an explosion in mobile visitors over the past three years, and I’m betting that you’ve experienced the same. We want to make sure we can provide these supporters with the content they are seeking, no matter what device they are using. Thinking “mobile first,” we’ve focused optimizing our marketing efforts in these three key areas: website, email and SMS.