Giving Tuesday Shows Strong Growth in Both Donations and Volunteerism
Giving Tuesday showed strong growth on two fronts in 2014. The amount of cash raised increased 64 percent over 2013, according to one estimate. In addition, volunteerism is becoming an important part of the annual charity event.
Nonprofits raised nearly $46 million in connection with this year’s event, according to early estimates by Indiana University’s Lilly Family School of Philanthropy, produced in partnership with the Case Foundation. The event raised $28 million last year, according to Lilly.