Fundraisers Who Use Academic Research Do Better, Study Finds

About half the nation’s nonprofits consult scientific studies on how best to approach donors, and those groups that do so are more likely to raise more money, a new report conducted by the Science of Philanthropy Initiative says. Nearly 1,200 groups from the United States and Canada responded to the survey, which was designed to learn how groups use scientific findings and whether those that do had better results this year than last.