Conquering Your Communication Challenges — Getting People to Respond to Your Messages

One challenge that nonprofit organizations face is that people aren't responding to their messages. When creating content, remember the four C's — clear, concise, conversational and compelling. Besides being well-written, your messages need to be easy to read and navigate. Use short paragraphs with lots of white space and at least a 12-point font. If your e-mail message or Web page is a cluttered mess with tiny type, your supporters are less likely to read it. Here is more on creating good content.