Best Buy Puts Corporate Giving in Teens' Hands
MINNEAPOLIS - (Business Wire) Best Buy Co., Inc. today announced that teens participating in its @15 Exchange directed $250,000 to four nonprofits through the company’s teen-focused @15 program. The Best Buy initiative empowers teens to be the drivers of change by giving them the opportunity to direct the company’s charitable donations to organizations who support issues teens feel are most important.
Kicking off the second year of the @15 Exchange, Best Buy featured the Boys & Girls Clubs of America, Big Brothers Big Sisters, Scholarship America and the Starkey Hearing Foundation as recipients of teen-directed funding through www.at15.com. Teens registered on the website earned points by participating in online activities and then allocating their points to the nonprofits. This round, teens donated more than 1.2 million points, and the percentage of points earned by each nonprofit translated into their percentage of the $250,000 available: