Big Brothers Big Sisters of America

4 Ways to Use a QR Code to Raise Money
March 12, 2013

Scanning QR codes with a mobile device is one of the most popular ways to donate money. I’m on a mission to discover all the different ways you can scan-to-give. As a cause marketer, I’m especially interested in how businesses and nonprofits are using QR codes to trigger giving. Here are four ways QR codes let your donors scan-to-give, their advantages and disadvantages, and how real-life businesses are using them.

Chesapeake Cheers on Local Nonprofits Through 2012-13 Thunder Promotion
November 19, 2012

During the 2012-13 Oklahoma City Thunder season, Chesapeake Energy Corp. is running an advertising campaign spotlighting six Oklahoma City nonprofit organizations: the Regional Food Bank of Oklahoma, Central Oklahoma Habitat for Humanity, Big Brothers Big Sisters of Oklahoma, Boys & Girls Clubs of Oklahoma County, Make-A-Wish Foundation of Oklahoma and Girl Scouts of Western Oklahoma. Chesapeake’s “Cheering For Champions” campaign will highlight the six nonprofit organizations through TV, radio, billboard and in-arena advertisements that encourage Thunder fans to learn more, volunteer and donate.

New Effort Seeks to Steer Donors to High-Impact Charities
November 16, 2012

As the year-end giving season gets under way, a new effort aims to steer more donations to nonprofits that can prove they get results and have a plan to expand to help more people. The Social Impact 100 Index features high-performing nonprofits that focus on education, health, poverty alleviation and youth development, bringing them together on a Web site that makes it easy for donors to learn more about the groups and to give.

Big Brothers Big Sisters Named No. 1 Nonprofit for At-Risk Youth by Philanthropedia
September 19, 2011

According to Philanthropedia, Big Brothers Big Sisters is not just making a difference but has been ranked best of the best on a list of most recommended, high-impact national nonprofits serving at-risk youth. The nation's leader in quality, youth mentoring, Big Brothers Big Sisters received praise for its effective mentoring model that leads to positive and measurable youth outcomes for children who face adversity, as well as for its organizational leadership and community outreach.

Charities Struggle With Smaller Wall Street Donations
August 31, 2011

While Wall Street has slowly returned from the depths of the financial crisis, nonprofit groups that have come to depend on the industry’s donations are still struggling. With the global market turmoil and the threat of a double-dip recession, many big banks are clutching their cash or rethinking their giving strategy to maximize their dollars.

The changing nature of Wall Street giving has touched many corners of the nonprofit world. Financial firms accounted for the largest amount of corporate cash donations in 2010, according to the Committee Encouraging Corporate Philanthropy.

NBCUniversal Foundation Awards $800,000 In Secondary Education Grants
July 26, 2011

The NBCUniversal Foundation has awarded $800,000 in grants to nonprofit organizations across the country. The grants are part of NBCUniversal’s ongoing commitment to improving public secondary education in underserved communities.

This is the sixth year of the successful NBCUniversal initiative, which targets nonprofits in cities with large NBCUniversal employee populations and significant education needs. Since the Foundation’s inception, close to $7 million has been directed to nonprofits that have demonstrated a commitment to improving educational opportunities for public school students in the 6th through 12th grades.